This second concept relates back to the Experience brochure and badges. It utilizes the light streaks as a revealing device, exploring the Series 5 and its evolution through the years.
BMW i5 Experience: Driven by History
For over seven generations and fifty years, the 5 Series has proven the power of history and the thrill of looking to the road ahead. This concept calls on immersive editorial design featuring large type and vivid imagery (still and motion) that grows and transforms around and beneath guests.