Vidcon Social Campaign
I designed a modular, graphics-driven campaign for VidCon’s paid social and promo channels to position the conference as the go-to event for both emerging and established creators. The primary goal was to drive awareness and attendance by showcasing a wide range of talent, and I developed a flexible visual system that allowed us to easily swap creators and customize content across locations and formats. This approach maximized scalability while maintaining a cohesive brand presence across platforms.